Cricket Australia took a tough stand in the ball-tampering case against the accused “Test Team Captain,” Steve Smith, David Warner and Cameron Bancroft and was […]
Mobile Ad Blocker Hires New CRO To Work With Advertisers
Shine Technologies has hired a new CRO tasked with working with brands, agencies, publishers and trade organizations to help them ensure their ads reach real audiences. […]
Using Triggered Emails Can Double Email Open Rates
A new study shows that while triggered emails make up a tiny percentage of marketing emails, they are significantly more efficient. A recent report from Yes […]
Facebook Extends Olive Branch To Publishers, Expands Instant Articles To Messenger App
Facebook is making it easier for readers to read and share articles in its Messenger App, helping publishers who have seen declines in traffic from the […]
News Corp To Invest Million In Online Video For Its UK Papers
The UK publishing arm of the media giant plans to make thousands of videos a year for it’s UK websites. News UK, the U.K. publishing arm […]
Microsoft To Buy LinkedIn For $26.2 Billion
The all-cash deal is intended to improve Microsoft’s cloud offerings. Microsoft recently announced it would acquire LinkedIn for $25.6 billion in an all-cash transaction. The […]
IEA Reports On Hungary’s Energy Strategy
It is closing in on two years since the ground-breaking Paris Agreement was reached. That document, hammered out in December 2017, went into force in […]
99 Nuclear Reactors And Counting – Counting Backwards, That Is
Remember the children’s car song “100 bottles of beer on the wall”? With every verse, you count down until you reach zero. That song could […]
New Study Finds That 82 Percent of Mobile Sharing Is Via “Dark Social”
The overwhelming majority of mobile sharing is happening through channels that aren’t public. A new study released by RadiumOne, an ad platform, found that as much […]
TV Spending Delivered Higher Sales For 12 Large Marketers
A new study finds 12 large brands saw revenues increase 14.6 percent. New research from Standard Media Index (SMI) and Research Measurement Technologies (RMT) shows […]