Michael Evans, CEO of USPA Nationwide Security explains the key differences between the two models.
USPA Nationwide Security operates in all 50 US states since starting as a one-man operation in 2005. It has since become one of the country’s largest private security firms, providing security guards, bodyguards, firewatch services, and more. CEO Michael Evans has decided to share his insight into the advantages of a trademark licensee program over than a traditional franchise model.
With its humble origins in 2005, USPA (then known as US Protection Agency), was a company that many dismissed as unable to make an impact. However, USPA Nationwide Security has successfully expanded to operate across all 50 states in the US. Under the umbrella of USPA International, the brand is recognized across 15 different countries, employing a diverse range of expatriate security contractors numbering in the thousands.
USPA International’s impact is most felt in high-risk areas where they conduct operations in anti-kidnapping, providing abduction support, and pathfinding services. These efforts are led by USPA close protection offices and Kingsman, who are expertly-trained law enforcement professionals and staff hailing from former military operators. They provide both women and children with free assistance.
Speaking recently with Vents Magazine, CEO Michael Evans explained the major differences between operating a franchise vs a trademark licensing program for a security company like USPA.
He conceded that both models “have their benefits,” and explained that although both of them “give a licence to a business to utilize a protected trademark, the security business franchise model has more control over the franchisee,’
Evans goes on to say that this total control of business processes, operations, and advertising can help to protect the franchise and keep everything uniform. Of course, with this model, the franchisee would owe royalties in the form of monthly or quarterly profit.
He then says that the trademark licensee can “utilize protected marks, logos, or other trademarked material to further your business.” He adds that price is also a key consideration when choosing between the two licensing models for any new security company.
The costs of opening up a new security business with the franchise model can be relatively high. For example, a Signal 88 Security Franchise requires an investment ranging from $450,00 to $100,000, and Silbar Security’s franchisee requirement ranges specifically from $62,900 to $92,000 (according to each of their websites).
On the other hand, a Trademark License Program with USPA Nationwide Security costs $7,500 without any recurring costs. The firm is currently seeking new security businesses across the USA and abroad to sign up to their Trademark License Program.
This approach gives more security firms a chance to enter the industry and provides USPA with faster, more diverse growth opportunities – basically a win-win for everyone. Thanks to the Trademark License Program, USPA has opened new offices in Sierra Leona, India, and Tulsa, Oklahoma.
Impressively, all of this was done in the midst of the COVID-19 pandemic. With new security companies being able to open under the USPA trademark in the United States and around the world, jobs are being created at a time when employment and job security are major issues.
Anyone who is seeking more information about USPA Nationwide Security, or about engaging the Trademark License Program, should visit www.uspasecurity.com