While digital marketing continues to evolve, search engine optimization or SEO remains an integral part of the mix. Your website needs to rank on Google and other search engines (and rank high) for Internet visitors to find it easily when looking for products and services related to your business.
To do this, you may need to take a good look at your website’s blog content to identify outdated information that may be holding you back from higher SEO ranks. Here are some tactics to revive old blog content… and improve your SEO in the process.
Why Revive Old Blog Content
There are a lot of reasons to go through old content but some of the biggest reasons include:
- Information provided in some pages may no longer be as relevant as it once was.
- Some links may expire and cause your website to fall down in rankings.
- Older articles may have been stuffed with keywords to cater to older SEO practices that are no longer relevant, and often penalized these days.
- Google rewards fresh content with higher rankings.
- Encourages readers to read your content and spend more time on your pages.
According to a Sydney SEO company Shark, revising old content is often easier than creating completely new pieces of content from scratch and offers more opportunities for linking internally.
How To Revive Old Blog Content
Getting back into your old blog pages shouldn’t just be an ad hoc plan. You need to devise a strategy so you don’t end up making silly mistakes that could hurt your SEO efforts in the long run.
Read Through Your Articles And Identify Potential Areas Of Improvement
While you can’t make changes to every line, you must read through your articles to identify specific areas of content. Here are some things to consider when making improvements to your old blog content:
- Does the blog contain any broken links that need to be removed or refreshed?
- What kind of information does the blog contain? Is it still relevant?
- Are you happy with the quality of content? Was the keyword stuffed in too many times and reads poorly?
- Can you create something new that links to the content in this article?
- How can you add value to this content for your current readers?
- Were the sentences too long and wordy?
- Was the grammar poor with several issues?
When you’re able to answer these questions, you’ll be able to develop improved versions of existing articles and remove outdated SEO practices that may be doing more harm than good in the current scenario.
Add New Concepts To Improve The Blogs
Updating your blog isn’t just about checking and correcting grammar issues. You need to focus on new concepts instead of simply re-writing what already exists. Consider the following:
- Do more research to identify new thoughts and ideas you can add to make the blog more comprehensive and appealing to readers.
- Add more links to authoritative pages outside your website and to similar content within your website.
- Make sure the content is still relevant and delete outdated content that doesn’t make sense anymore to your readers.
Adding new concepts and deleting old ones will update your information so readers will find it more useful and stay on your pages for longer.
Link Older Content To New Content
Expand on old content with posts that follow up on the concept and can be advertised as new content. They’re an excellent way to build internal links. Consider the following:
- List posts tend to be easy to follow up with as you can expand on the old idea and create new articles.
- Use specific ideas within the old article and expand with new points so you create an entirely new post and link it to the old.
- Create a series of articles or stagger them over time to draw as many readers in as possible between every post.
Linking your older content to new content shows how much you’ve grown as a business and may help to add even more value to readers.
Reviving old blog content is a good way to improve your website content and attract new readers – ultimately helping you with your SEO rankings. Start off this effort with your top posts and gradually expand to the rest. Keep revising and updating articles to make your content appear fresh and new.