Marketing Archives - Page 2 of 2

News Corp To Invest Million In Online Video For Its UK Papers

Jane Michaels
0

The UK publishing arm of the media giant plans to make thousands of videos a year for it’s UK websites. News UK, the U.K. publishing arm […]

Microsoft To Buy LinkedIn For $26.2 Billion

Amanda Lewis
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The all-cash deal is intended to improve Microsoft’s cloud offerings. Microsoft recently announced it would acquire LinkedIn for $25.6 billion in an all-cash transaction. The […]

TV Spending Delivered Higher Sales For 12 Large Marketers

Jane Michaels
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A new study finds 12 large brands saw revenues increase 14.6 percent. New research from Standard Media Index (SMI) and Research Measurement Technologies (RMT) shows […]

Internet Ad Revenue Hits New High In First Quarter of 2016

Angel Quiambao
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The Interactive Advertising Bureau reported Internet ad revenue was close to $16 billion for the first quarter. The Interactive Advertising Bureau (IAB) recently announced that U.S. […]

Marketing

Shoppers Are Looking For Quality And Convenience According To New Study

Tim Evans
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New data from Nielsen shows that consumers increasingly are willing to pay more for better quality and greater convenience when shopping for food. New research from […]

New Startup Will Allow Advertisers To Target Consumers Based On Brand “Affinity”

Amanda Lewis
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By monitoring what people say and do about brands on social media the new company will allow advertisers a new way to target consumers. Imagine if […]

Google Partners With Shutterstock To Offer Automatic Image Selection For Ads

Jennifer Lee
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Creating a visually rich Ad on Google just got a lot easier and can be done automatically through a new partnership with Shutterstock. Finding the perfect […]