LinkedIn automation simply means using software tools to automatically send out connection invites, post on your account automatically, view profiles, create/distribute messages, as well as follow certain pages.

Automating your LinkedIn helps you build a resource of leads in ways that are easy and fast. With Kennected automation, you can funnel thousands of LinkedIn user contacts based on your commercial specialization, which brings new client leads. It can also help you increase your account’s visibility, which means potential clients get to see you more. However, there are ways to make the best use of automation tools so that you don’t get sanctioned or, worse still, lose your account due to appearing like a bot.

That’s because LinkedIn expressly frowns on the usage of bots or other automated methods to access the services, add or download contacts, and send or redirect messages. So, if you use automation improperly, you put your account at risk. So, the following will explore how to leverage LinkedIn with automation, with the most excellent tools, to get the best result.

Automated lead generation tools

LinkedIn helps users connect with prospects and expand their network by directly engaging with potential customers. For brands that want to spread the word about their products, LinkedIn is the perfect place to do it.  LinkedIn can help propel companies to maximize their reach and get their message across to the right audience.

Kennected is one of the best tools for generating leads online, especially because it lets users automate messages on LinkedIn. This makes lead generation simpler. Kennected allows users to upload CSV to define their target audience and find those people easily.

Once the target audience has been defined, the user can set up personalized invite messages with placeholders to send up to 100 new invitations. This feature makes the invite messages feel less ‘spammy’ and more likely to be read.

Kennected also allows users to add automated follow-up triggers for those who have connected but haven’t responded. There can be up to six different follow-up messages for each person.

Automate bulk data management processes

A good LinkedIn tool like Kennected will help you take your prospects and sync them with popular CRMs like Hubspot. Kennected knows that data is very important and keeping track of leads is essential. So Kennected offers web hooks and API integrations into the largest CRMs in the world.

Automate repetitive activities

Don’t waste time following up manually to parties who have not responded. Set smart automation based on sequences (if the person doesn’t respond) to ensure you stay in front of them. Also sending messages that add value to their life or profession are essential. If you have an e-book or other helpful resources, consider sending those. Then your messages will be value adding, as opposed to being perceived as “needy” or overly salesy.

The goal of leveraging your LinkedIn with automation is to work smarter and not harder, which helps you stay consistent and relevant for years. Kennected’s onboarding process takes people, one on one and helps them learn how to use the tool, and sets up their messaging, which helps ensure that the customer has a successful, and profitable campaign using Kennected.