It is closing in on two years since the ground-breaking Paris Agreement was reached. That document, hammered out in December 2017, went into force in […]
99 Nuclear Reactors And Counting – Counting Backwards, That Is
Remember the children’s car song “100 bottles of beer on the wall”? With every verse, you count down until you reach zero. That song could […]
New Study Finds That 82 Percent of Mobile Sharing Is Via “Dark Social”
The overwhelming majority of mobile sharing is happening through channels that aren’t public. A new study released by RadiumOne, an ad platform, found that as much […]
TV Spending Delivered Higher Sales For 12 Large Marketers
A new study finds 12 large brands saw revenues increase 14.6 percent. New research from Standard Media Index (SMI) and Research Measurement Technologies (RMT) shows […]
Internet Ad Revenue Hits New High In First Quarter of 2016
The Interactive Advertising Bureau reported Internet ad revenue was close to $16 billion for the first quarter. The Interactive Advertising Bureau (IAB) recently announced that U.S. […]
Shoppers Are Looking For Quality And Convenience According To New Study
New data from Nielsen shows that consumers increasingly are willing to pay more for better quality and greater convenience when shopping for food. New research from […]
New Startup Will Allow Advertisers To Target Consumers Based On Brand “Affinity”
By monitoring what people say and do about brands on social media the new company will allow advertisers a new way to target consumers. Imagine if […]
Google Partners With Shutterstock To Offer Automatic Image Selection For Ads
Creating a visually rich Ad on Google just got a lot easier and can be done automatically through a new partnership with Shutterstock. Finding the perfect […]
Programmatic Video Ad Buys Are Booming On YouTube As Advertisers And Media Companies Adopt The Technology
New data from the search giant shows that 85 of the Ad Age top 100 advertisers are buying programmatic video ads through DoubleClick Bid Manager. […]
Nuclear Waste Amendment Clears House Committee’s
An amendment to the Nuclear Waste Policy Act of 1982 that would establish interim storage facilities for spent nuclear fuel waste, currently stored at nuclear […]