2020, even seeing the numbers in this order spells a feeling of dread and memory loss for many of us, not the least of which for Anas Abouqamer. The marketing guru and digital specialist learned many valuable lessons about the limits of endurance and the merits of adaptation throughout the last 12 months.
His profound journey is littered with lessons and admirable notes of exceedingly impressive feats of accomplishment. Leaving a secure position managing the social accounts of the Mall Of Qatar, which is one of the largest in the entire country to form and head TripleFQatar, the marketing agency that is making waves for all the right reasons.
The Pandemic Shift
As mentioned earlier, he left his secure position to chase his dream of realizing his potential and becoming his own agency. In the middle of a pandemic, this is no small feat of achievement. His gamble turned out to be a rousing success, collating in several high profile clients at TripleFQatar within the first 12 months, he continued onward and expanded to new and exciting heights almost immediately.
Lessons From 2020
After contracting COVID19 in June 2021, he was astounded and humbled by the immense impact it can have, especially without expectation. The lessons he was able to discern from this experience are also the principal reasons for his success in the field of marketing.
Gaining a perspective on thankfulness for every opportunity has lasered his focus further into creating memorable and unique content for his clients, as well as invigorating a sense of connectivity and the absolute necessity for compassion and empathy when approaching work.
His grandest lesson however resided in the art of adaptation.
The Art Of Adaptation
If 2020 taught Anas Abouqamer anything, it’s that adaptation is the only way to fully realize and survive the ever-changing landscape of the modern world. While planning may have merits in certain respects, there is no guarantee that the plan will be able to fully realise itself. Companies with a 10-year plan in the winter of 2019 were astoundingly thrown awry when 2020 revealed itself.
Anas Abouqamer is the perfect encapsulation of the adage, ‘adapt and survive’.