Once upon a time, companies functioned without the invention of the internet. It is not an easy task to continue organizational operations without utilizing a digital infrastructure or online presence to reach consumers in today’s business world. For small business owners who are just now getting adjusted to technology’s growth and integration into the marketplace, Everest Business Funding is here to help by providing these aiding steps to guide how to move and grow a business online:
Step 1: Brainstorm
Small business owners who have not yet created an online presence should not let the pressure to speed up the process for customer connections and sales growth get in the way of executing steps strategically and adequately. A slower approach also allows for a smoother transition with more intention behind every move. The first step is to brainstorm a digital strategy or map of ideal business development online, including a budget, marketing research, short-term goal, and long-term objectives.
Step 2: Define the brand
While mapping out a digital strategy, business owners should take this time to define the brand they want to communicate through their online platform. This process involves breaking down the basics of who a company is and filling in the blanks on brand voice, desired audience perception, and generating a brand’s key design elements such as logo and color.
Step 3: Choose a domain
Selecting a website address or a domain name can be compared to renting a physical space for consumers to visit and make purchases. Rather than directing customers to a physical storefront, a website address directs consumers to a digital storefront. And rather than renting physical space, purchasing a domain name is a reoccurring payment that allows businesses to rent a digital space.
Step 4: Design a website
A website will act as a digital storefront, so business owners should approach its design with the consumer experience in mind. Some companies specialize in website development and exist to take on the task. There are also options like simple-to-follow DIY website builders for small businesses on a budget. Upon completion, business owners should work through the entire website’s viewing to purchasing process from start to finish to work out any kinks before launching. The goal is to deliver an experience that customers will not forget.
Step 5: Plan valuable content
Before publishing a website, it is time for another round of strategic planning. Creating valuable content for viewers to engage with is critical to keep customers revisiting a company’s online platform. However, coming up with useful content for consumers to take away from involves continuous marketing research and getting to know what and where a target audience finds value. Such marketing research is ongoing, as producing quality content is only as valuable as its production rate with this angle of objection.
Step 6: Drive traffic
Learning how to navigate online tools such as SEO (search engine optimization) can assist in further driving traffic to a new website and boosting its ranking when specific keywords pertaining to the industry or having to do with the business name appear in search engine.
Step 7: Gain consumer feedback
Going a step further and connecting any social media platform to a website will help business owners gain deeper consumer insight through feedback and taking part in community conversations. Providing customers who have recently purchased from a digital store with a follow-up survey through email will also help improve an online business platform as long as a business owner genuinely listens to their audience and establishes necessary changes.
About Everest Business Funding
Everest Business Funding provides alternative finance options and revenue-based financing to small business owners. They serve a diverse pool of businesses, from healthcare to retail, to help them obtain working capital to grow, buy inventory, launch marketing campaigns, or hire staff. Everest Business Funding’s clients are treated with respect and receive high-quality guidance and service from its professionals.