After the Cambridge Analytica scam, Facebook has now worked on limiting data access. Now Facebook is in the process of launching a tool that will take users permission before showing the ad and targeting your e-mail.
Facebook’s spokesman Elizabeth Diana confirmed that this kind of term is being brought in a rigid manner. This will not only give a new understanding to the advertisers but also guide how to use the data. However, the company has also made it clear that this tool is not being brought due to any special event. This is part of the process.