Lourvssa is an up-and-coming artist from Wellington, New Zealand, creating and inspiring others with her work for many years now. She is zealous and ambitious, at only 27 years old, achieving a unique position in the music industry through her deep dedication to the game. Recently spotted on a segment on iHeartRadio’s Indie Spotlight and Hiphopsince1987’s Artist Zoom Call’s (where she got to unpack a bit about her musical story and plans for 2022) Her relentless work ethic is why her songs get remarkable responses from all aspects of the music world.
When asked what made her choose this career and go ahead with it in life, she answers,
“Growing up in the city of Wellington, and I was surrounded by the music/pop culture no matter where I was at. If I wasn’t listening to a new album, my friends were, so it was always in my ears no matter what. Hearing each song with its unique beat/instrumental inspired me to learn more about music. In 6th grade, I joined percussion, learning every drum, keyboard, and instrument within the percussion ensemble. I played the snare drum all four years, getting a better understanding of rhythm. Once I had an experience and grew older with more knowledge, I started working on the laptop gifted to me for Christmas at age 15. As time carried on, I was able to master my craft by my senior year of high school. Once I graduated, I could dedicate every second of my day to my work. Music has always been a significant part of my life; it always opens up a drive within me when I’m creating or producing music. So there’s always been an energy that inspires me to create my unique beats that hopefully inspire others in the overall scheme of my career.”
Lourvssa strives to be an artist that can keep up with the trends without compromising her values. Paying homage to her roots is something she’s been brought up with and is one of the key ingredients to the success of her influence. Fans look for ways to connect with the artist beyond the music, and this is an endeavour that Lourvssa executes remarkably well. If anything, the New Zealand music scene has become hyper-saturated. Considering many acts are fighting for the spotlight, artists, need to pay special attention to how they craft their records to remain nuanced and distinguished within a fast-paced music industry.
She has various songs posted on her platforms like Spotify, Apple Music, and Soundcloud, where she started. Lourvssa is here to make sure no time is wasted being a fantastic artist, and it expressively displays in her art. Once he got the audience, she knew she couldn’t lose the momentum he had created. Her goal is to pass down the information and knowledge she has acquired at a young age to motivate others to strive for their dreams.
